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Esports

A collection of 4 posts

Branding is the Up, Up, Down, Down, Left, Right, Left, Right, B, A for Esports Teams.

In esports, much like business, there is one thing that never changes - competition is fierce. And standing out is everything. That's why the significance of branding cannot be overstated.

5 Things Every Game Needs to Make it as an Esport.

Esports is a massive part of gaming culture. But not every game is destined to make it as an Esport. Here are 5 factors a game needs to to develop an esports scene.

Creative Spotlight: McDonald's Unbranded Menu

One of the biggest challenges with advertising in gaming culture, is that there are so many diverse and different sub-cultures. But what if you came up with an idea that could connect with them all? That is the true genius of the McDonald's Unbranded Menu, by Leo Burnett Manila.

Gaming News: Singapore's Team Finally Gets Singapore's Chair.

Secretlab has become the premier gaming chair in esports around the world, reaching an estimated valuation of $1.5b in 2021 - a massive achievement for a homegrown brand from Singapore. And they had done some awesome collabs with esports organizations around the world, such as Team Liquid, as well